In chess, two rows of pieces are placed on either side of the board. These rows consist of eight pawns as the first line of defense against the enemy. The rest of the pieces behind them can move about effectively, depending on how you direct your pawns. But what if …
How to Use Social Media to Engage Your Customers and Boost Your Business
Social media is an influential tool to connect with customers and grow your business. It offers an affordable marketing platform and improved brand visibility. You can reach many people without a hefty budget. A social media profile for your business boosts your brand’s online presence. But that’s only the beginning. …
Score New Customers Using Social Media
Social media is a big help for any business. It opens new doors, connects you with your target market, and makes your brand known. But is social media a puzzle to you? This article lists some top strategies, from making your business profile look good to using data analytics and …
Use Analytics to Optimize Your Business Marketing and Sales Strategy
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of …
Recovering Trust: Meta’s Refund Initiatives for Advertising Glitch Provide Relief to Affected Advertisers
Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a large glitch. The unexpected surprise On April 23, 2023, a tech issue caused problems for businesses using Facebook …
Understanding SEO: A Beginner’s Guide to Search Engine Optimization
Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on. Here’s what you need to know about SEO and how to make it work for …
The Benefits of Using a CRM System: From Increased Productivity to Improved Analytics
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven History of Success When you look at the statistics, you can see why other businesses are using a …
Maximize Your Business Potential with a Social Media Marketing Strategy
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social …
Why Content Marketing Is the Future of Advertising
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses …
Essential Elements of a Winning Digital Marketing Strategy
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No …