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Google Docs Smart Chips – Game Changer or Gimmick for Businesses?

Google’s updates to Docs aim to streamline collaboration, but let’s dig deeper into whether these new “smart chips” truly move the needle for business users.

The Core Concept

The core concept here is sound – contextual shortcuts to add supplemental information to documents more easily.

However, the devil is in the details on whether this provides actual time-savings versus traditional editing.

Data Extraction

This sounds promising on the surface. Imagine automatically pulling critical customer or financial data into a document.

But how much time does it really save versus a simple copy-paste? And will inconsistent data formats reduce reliability?

The chips may work fine for basic names or dates, but complex data extraction rarely goes smoothly without extensive back-end configuration.

Location

Dropping in location details quickly could help for things like sales territory documentation or event planning.

But when is this really necessary? Maybe for travel itineraries, but otherwise seems like a niche capability.

And linking dynamic location data introduces privacy concerns – do you really want Google mapping all your meeting places?

Finance

Now, this one holds real promise on its face. Quick access to latest figures could be great for financial reporting, projections, investment committee updates.

But the questions remain…

Will data be real-time or require constant manual refreshes?

Does this integrate with key systems like SAP, Oracle, or custom platforms?

How do you ensure accuracy and control access for sensitive information?

Other Features

The other new features may have their limited applications, but have similar open questions around usage and security.

  • Custom building blocks for common document types could save draft time for basic templates.
  • Embedded variables might assist contracts management if properly integrated.
  • Emojis are more flair than function, but they reflect the changing nature of professional communication norms.

And while direct eSignature capabilities seem cutting edge, solutions like DocuSign already exist with more sophisticated workflow, permissions and audit trail functionality purpose-built for sensitive agreements.

Conclusion

So in summary – an A for effort by Google in trying to streamline document creation.

But the effectiveness will depend on how well these integrations work within and acriss the existing software ecosystems that dominate modern enterprise workstreams.

For business users, the chips may provide some convenience but aren’t likely a game changer…yet.

But we’ll stay tuned for future iterations!